The 8 most common mistakes that a brand

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Not following a strategy. Publishing content without a clear strategy is like throwing stones in the air. The first thing to do is to think about what your objectives are and from there sit down to plan a content calendar and a strategy to follow. It is about making sure that the message we want to convey is coherent and also reaches our target audience.

Talk only about yourself. In a world where we bulgaria email list are increasingly saturated with information and consumers are increasingly demanding, it is important to feed our profiles with interesting and quality content. It is a fundamental part of achieving our objectives and should not be focused only on talking about ourselves, or our offers or services. We must offer something different; your clients will want to know why your brand is not the same as the others.

Your social media is not managed by a professional. This practice is very common, especially in SMEs. Control of social media is delegated to someone who has no training in this field, usually to the youngest person in the company or to a family member who uses social media for personal, non-professional use. It is very important that your company's social media is managed by a professional who knows each platform perfectly and selects which of them our brand will have a presence on, depending on where our target audience is located.

Not integrating your social media into all of your company's communications . Including your social media in brochures, posters, and other corporate materials for your brand allows you to integrate the online and offline worlds and will allow you to generate more visits to your social media profiles.
Don't use images in your posts . 90% of the information our brain receives is visual. Most users respond better to a visual stimulus than to text. As they say, a picture is worth a thousand words. If we want to reach our customers, we have to attract them with creative images that produce a memory of our brand . This is reflected in the unstoppable growth of the use of social networks by users based on visual content, such as Instagram, with a 47% increase in the frequency of visits in 2016 .