Advertising , which goes by the name of AdTech, and all its declinations;
Content , such as apps, email marketing, videos;
Social and community management , also touching singapore phone number example on the world of loyalty and customer retention;
Data , thanks to specific performance analysis and data intelligence.
Management, with the management of projects, products and people (understood as building relationships).
To date, at least in Italy, the opportunities offered by MarTech are still little exploited. However, it is now clear that, with the passage of time, marketing and technology will be disciplines that will increasingly come into symbiosis , also in light of the evolutions in the privacy area in Europe and the increasingly evident difficulties for companies to emerge within an increasingly competitive market.