We often talk about Pardot for typical B2B or B2C businesses but not-for-profit organisations can use the marketing automation software in a unique way to reap the benefits for marketing activity too. Specifically, using Pardot for fundraising can be a highly effective way to recruit new and repeat donors.
It goes without saying that fundraising is a crucial avenue cambodia phone number list of support for NFPs. A lot of hard work goes into developing campaigns and communication strategies to reach your audience and encourage donations and for many, the organisation simply cannot function without well-run and successful fundraising.
In this blog, we’ll show you how using Pardot for fundraising can help your organisation get the funds you need to deliver those all-important services.
Using Pardot for not-for-profit fundraising success:
Automate your fundraising journey
Correctly attribute your fundraising success
Take advantage of grading and scoring
Optimise your email marketing journeys
1. Automate your fundraising activity
Fundraising can come in all shapes and sizes, but when it comes to reaching your donors online it makes sense to lean into automation to help get the job done. Pardot is designed to make your marketing activity more efficient and effective to ultimately convert more leads (aka donors).
By using Pardot for fundraising you can automate your fundraising campaigns and requests for donations from both individuals and organisations, in accordance with your overall fundraising strategy.
Most NFPs send timely and pre-scheduled email campaigns to drive fundraising pushes. However, consider that there are potential donors coming to your website every day and for those who already exist as contacts in Pardot, it makes sense to trigger an automated email based on their website behaviour. Why wait until your next scheduled campaign to request a donation when you can strike when the iron is hot?
2. Correctly attribute your fundraising success
The key to consistent growth for any organisation is monitoring and reviewing the success (and failures) of your campaigns. The same rule applies for NFPs, as regular assessments of your campaigns helps to inform future decisions and strategies.