Collaborate with another emerging group or artist

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Collaborating with another emerging band or artist in your area is a great way to combine your followings and promote each other, while also introducing yourself to a new audience you wouldn’t have reached otherwise. Reach out to them and ask if they’d be willing to collaborate on things like a joint show, sharing each other’s music on social media, or making videos together for Reels or TikTok. You can work together to create something unique for both of you, and you’ll gain a new relationship in the industry as well as new fans.

(If you run a popular playlist or are in the business of playlists in general, this is a good time to offer placement in exchange for a feature, and vice versa if they also have a playlist they can feature you on.)

Organize a giveaway
If you want to increase social media engagement, running a giveaway is a great way to do just that. Whether you have exclusive online content or want to give away merch or even free phone numbers in the philippines tickets to your next concert, there are plenty of ways to get your fans meaningfully involved with your next release while earning a little something extra at the same time.



Everyone loves contests. When you can create a little suspense and competition between fans, especially when it comes to something truly exclusive (like a limited-run vinyl) or creating an experience (like a scavenger hunt), you get your fans excited about you, while also spreading the word about your new album/single or just your existence as a band.

Need more ideas? Check out “ Gift Ideas for Musicians on Social Media .”

Participate in online music communities
Too often, artists are so involved in mainstream social media platforms like Instagram and TikTok that they forget about alternative music-focused communities on platforms like Reddit, SoundCloud, and others.