Great content marketing

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That's what we're here to talk about. Step 1: Show search queries with OBVIOUS intent The thing that I recommend starting with always is show search queries with obvious purchase intent, obvious visitor intent, where it's essentially just a no-brainer to imagine that 7 out of 10 people who are searching for this particular query are going to be looking to make a transaction with your business or with a business just like yours. So, for example, if I'm a dentist, I'm not sure that I would go in and I would pitch them, "Hey, there are a lot of searches for teeth hygiene tips.


We could do some, build some great brand uk email leads awareness." You can imagine the head of a dental practice saying, "You know, I'm not sure that's going to convert into business for us, at least not directly." Maybe you can make that tougher case around content marketing and secondary branding and all that kind of stuff. But if you say, "Hey, guess what? There are people searching for Milwaukee dentists," well, if I'm a dentist in Milwaukee, it's pretty hard for me to argue, "I don't think they're looking for us.




" And you can get even more specific. So I could go long tail or longer tail and I can say, "Hey, they're looking in our neighborhood, in our specific region, or they're looking for particular features that we have or particular services that we uniquely offer." All of those things can help to narrow that, make that very, very obvious intent. Step 2: Highlight search volume and competition The second thing is you're going to want to highlight, probably with a slide or a presentation, showing this off in a reason simple fashion.