How do you plan to achieve your goals?
Who is your target audience?
What do you want your company to be known for?
Write down the answers to these questions and work with your stakeholders to develop a mission statement based on the results.
Here's a mission statement from Microsoft : "Our mission is to empower every person and every organization on the planet to achieve more."
Grounds & Hounds, an online coffee shop, has a phone number in korea page dedicated to its mission statement :
Grounds and Hounds Statement of Principles
Grounds & Hounds’ mission statement shows that the company is purpose-driven. A study by Zeno Group shows that customers are four to six times more likely to support and purchase from companies that are guided by a purpose.
Once you have a mission statement, you can share it on your website, with your audience, and with your employees.
Establish a messaging architecture
Brand messaging architecture aligns your overall brand communication and brand values across all of your content creators.
A message architecture
is a set of communication objectives (usually a list of terms, phrases, and statements).
For example, your messaging architecture might include goals like "friendly and playful" or "professional and authoritative."
Here is an example that Optimizely has created for Facebook:
Facebook Message Architecture Example
To create your own messaging architecture, compile a list of up to 50-100 adjectives that describe your industry, and categorize them into three groups: