Contents:
Characteristics of the children's industry in e-commerce
First, the SEO foundation of an online store – then, distinctive actions
The most important SEO elements for an online toy store
External linking to an e-shop with toys and accessories for children
Obtaining traffic to the store from external sources
The right structure of the e-shop and product card for SEO
A brief summary of the most important issues
Characteristics of the children's industry in e-commerce
The e-commerce children's industry is characterized by specific requirements and customer expectations. Parents who shop online are primarily guided by concern for the safety and quality of products. When choosing toys and accessories for their children, they pay attention to whether the products are safe, compliant with standards and well-rated by other parents. In addition, they are also interested in products that are visually appealing and meet current trends in toys.
Therefore, in children's e-commerce it is necessary to create an online store that not only offers a wide range of products, but also builds trust and provides users with a positive shopping experience. Therefore, in order to effectively position an online store with toys and accessories for children, it is necessary to emphasize these elements and highlight them in the SEO strategy.
From my own experience, I know that these are the most important elements, so you don't have to test and think about what to focus on in SEO. Instead, you can focus on improving these elements.
What else do we need to know about this industry? It is certain that there are many stores in this category that have been operating on the market for a longer time, have a wide range of phrases in the TOP10, large budgets and the trust of parents. Therefore, when positioning your e-shop, it is worth focusing on "collecting crumbs" and building your position wisely, rather than conquering the industry in half a year. There is also a slight seasonality in the industry apart from the sale of ordinary toys and accessories. These are, for example, expensive toys sold during the holidays, high traffic during the holidays, thematic accessories such as Halloween or toys "for sandboxes" eagerly bought in the summer.