Advertising during the holidays can work on deferred canada mobile number list demand and coverage of additional audiences, which can then be targeted with retargeting campaigns. Pros of Running Ads During Holidays Users have more free time. They have the opportunity to get acquainted with your offers and brand in a calm environment, rather than during working hours, where purchasing decisions are more often made emotionally.
Competition at advertising auctions is lower. Large companies and competitors turn off advertising for the New Year holidays, you can take some of the traffic for yourself. New Year's bonuses. Many people receive higher salaries or bonuses before the New Year, people start to consume more, fulfilling the desires accumulated over the year. If you decide to show ads on holidays: It is better to enable notifications in advertising systems so as not to miss changes in advertising campaigns.
We have described in detail which notifications should be enabled during the holidays in this article: Setting up notifications: how to monitor advertising during the New Year holidays Read also Setting up notifications: how to monitor advertising during the New Year holidays Make sure your ad campaign settings take holidays into account, otherwise the campaign will not work. In the Yandex Direct advertising account it looks like this In the Yandex Direct advertising account it looks like this Check that all creatives and texts are relevant and match the date, promotion and discount.