How to Manage Sales Conversion in Medium-Sized Companies

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According to hh.ru, more than 1 million sales manager vacancies were published in the first half of 2024. Such an acute shortage of personnel inevitably leads to a decrease in competencies and an increase in salaries. In these conditions, effective call quality management has already become one of the most important growth drivers: it is necessary to identify problem areas as quickly as possible in order to influence them. At the same time, constantly growing competition and the cost of attracting leads require businesses to quickly adapt and use advanced technologies.

Partial wiretapping of calls does not allow full control over spain mobile database managers, allowing for bias and human factor. Without 100% control, employees work exactly as much as necessary to avoid being fired. Often, managers begin to work on quantity, not quality, simply dialing the number of calls needed for motivation to receive a salary. As a result, deals happen only with those leads that do not need to be sold. They are already ready to buy, and the manager acts as a cashier in this process.

All warm leads that managers missed go to competitors
But you've already paid for these leads, why not create a quality sales system that brings in as much money as the business needs?

One of our clients, for the sake of an experiment, turned on 100% call control in only one team, and in this team, sales IMMEDIATELY increased by 15%, as if by magic.