B2B Lead: main challenges for 2024

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B2B lead generation has become essential to driving business, but it also faces significant challenges. With increasing competition and evolving digital environments, marketers face challenges in converting calls into qualified leads and, ultimately, sales. Lead generation is the lifeblood of business growth, but many find themselves frustrated when trying to achieve effective results.

To overcome these challenges, it is crucial to implement effective B2B lead generation strategies. In today’s transitional context, lead generation has become more complex and requires tools and approaches beyond traditional advertising. Marketers need to focus their efforts on reaching the right audience, getting companies interested in their products or services and converting them into valuable sales leads.

According to a Hubspot report, traffic and lead generation is considered the biggest pain point for 61% of B2B marketers. A lack of leads directly impacts a company’s growth and ability to attract new customers. To overcome these challenges, it’s crucial to keep the lead generation wheel moving and identify effective strategies to address the obstacles.

In this context, it is essential to implement innovative approaches iran whatsapp data improve lead generation tactics to stand out in the fierce market competition. Adapting to changes in the digital environment, understanding the needs of the target audience and focusing on converting leads into valuable prospects are key actions to achieve success in B2B lead generation .

The 5 Biggest B2B Lead Generation Challenges
B2B lead generation faces a number of challenges that can negatively impact the success of marketing strategies. Here are some of the main obstacles to overcome.


Centralized Procurement Channels: Rising Costs and Competition
Centralized acquisition channels have long been a popular choice for brands looking to reach a large number of users and potential customers on digital media. Major players like Google and Meta have attracted the lion’s share of digital advertising spend , largely due to the massive user bases these platforms hold. However, this concentration of investment also poses significant challenges for brands looking to achieve their B2B lead generation goals.

One of the main problems arising from the centralization of acquisition channels is fierce competition. As more companies want to advertise in these premium spaces, the supply of advertising space becomes scarce relative to demand.

Rising cost-per-click (CPC) and customer acquisition cost (CAC) are a direct consequence of this fierce competition. Brands must be willing to pay more to secure prime placements in paid ads, which can negatively impact the return on investment (ROI) of their marketing campaigns. Additionally, rising costs can make it harder to achieve specific conversion goals, such as b2b lead generation or sales.

That's why, here at MDASS, one of the first steps is to diagnose the client's advertising accounts. First, to understand where the possible errors and actions that can be optimized are and then, so that we can create a strategy that makes the best use of the available investment.

Speak to one of our experts and better understand our exclusive process.

The New Era of Digital Privacy: LGPD and the End of Third-Party Cookies
The enactment of the General Data Protection Law (LGPD) brought with it drastic changes to the digital advertising landscape. One of the most significant changes was the elimination of third-party cookies by industry giants such as Apple, Google and Mozilla.

This change is good news for users, as they gain more control over their data on the web, allowing them to enjoy a more secure and private online experience. However, it is also bad news for advertising platforms, which have traditionally relied on these cookies to power their ad intelligence and accurately target campaigns.

The search for alternatives has been an intense race for advertising platforms, as they need to find new ways to deliver effective results for advertisers, even in the absence of third-party cookies. However, what has been observed is a notable loss in ad intelligence, which harms their targeting, conversions and ability to measure performance.