10 advantages of digital vs traditional marketing

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10 Advantages of Digital vs Traditional Marketing Digital marketing has been revolutionizing the way companies reach consumers. Traditional marketing campaigns , such as radio and TV ads, produce good results, but they require such a high investment that, especially for small and medium-sized companies, it can be prohibitive. In addition, these campaigns may not be as efficient, since they reach a large number of people who are not interested in your product or service.

Investments in digital marketing strategies are much lower and allow your company to reach its target audience more assertively. But what is driving companies to invest more and more in digital marketing?

10 Advantages of Digital vs Traditional Marketing


Competitiveness
Any business can compete with any competitor, regardless jamaica whatsapp data of size, through a solid digital marketing strategy. Traditionally, a small supplier, for example, would try to compete with the state-of-the-art equipment and accessories of its larger competitors. Online, with a well-structured, appealing website and excellent user experience and services, a business can gain a prominent place, even if it is smaller.



Cost reduction
Your company can develop a low-cost marketing strategy. Launching a digital marketing campaign is much less expensive than a campaign done through traditional marketing.

Possibility to measure
Unlike traditional methods that do not allow us to adjust a campaign in real time, online methods allow us to test, analyze and optimize in real time and make decisions based on statistics, not feelings. Through analysis reports we will have concrete data: how many people visited a page on the website, how many clicked on an ad, how much was paid for each click, how many emails were opened, etc. Measure to calculate and optimize the return on investment.



Social component
Through social media or a blog, you can create a community of fans and turn them into ambassadors for your brand. It is the word of mouth of modern times and is an important tool for companies to build relationships with their customers. Find out how to attract customers to your social media networks here.



Segmentation
In traditional marketing, we can segment advertising very superficially, according to the profile of our typical customer. We can choose a radio station, a newspaper, a TV channel, a place to put up a poster, etc. However, we will always reach a lot of people who are not interested in our brand and leave out many potential consumers who would be very interested in what we have to offer. In digital marketing, we can have a huge amount of information about each user and segment accordingly. We know what the user is looking for at that precise moment, their search history, basic profile information, but also each user's particular preferences and interests.



Brand Recognition
A well-structured website with quality content that addresses the needs and adds value to your target audience can provide significant value and opportunities to generate potential new customers. The same can be said for the use of social media and email marketing.



Scope
By overcoming distance barriers, companies' campaigns can reach any part of the world, reaching more consumers and expanding markets. The cost of doing this using traditional methods would be considerable. The advantage of digital is that once the website content is optimized for searches for specific keywords, we will have a long-term return on investment and the cost of maintaining this ranking is low.



Viral
How often do we see leaflets being distributed advertising products and services in an attempt to reach new potential customers? Online, using social sharing buttons on your website, email or other channels allows your message to be shared extremely quickly, just look at how effective it is for sharing breaking news.



Non-intrusive
Most people hate receiving spam emails and phone calls selling products at inconvenient times, for things they have little or no interest in. Online, people have the ability to choose what communication they want or don’t want to receive, and often that communication is relevant to them because they sought it out. Digital marketing allows you to create context and become relevant again.