Assess how strong the company's position is on the Internet

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. Electronic marketing analysis is always carried out in conjunction with competitive analysis. This means that you will be able to understand whether the company's website is sufficiently pumped up, see the strengths and weaknesses of not only your website, but also the resources of competitors. And then all that remains is to adopt best practices and take into account the mistakes.
Determine whether the obtained poland consumer email list result meets the company's goals. For example, if you are a large supplier of building materials focused on wholesale sales, you are unlikely to be satisfied with applications from new residents who are planning a renovation, even if there are many such applications. Most likely, this will mean that either your positioning is poor, or your audience attraction channels are not working properly.
Understand where internet marketing is failing. An internet marketing audit will help you understand why visitors don't get to the checkout stage, what's wrong with social media posts, why people don't open their newsletters, why contextual advertising burns up your budget and doesn't bring any returns, etc. You'll see what you need to work on and be able to identify growth points for your business.