To change the page template, remove or add tabs, click Settings and Edit Page , then make the necessary changes.
Change page description.
You can change the page description by ameriplan email leads clicking on "..." under the page cover. In the menu that appears, select Edit and enter new data (title, category, page description, address, opening hours, phone number, website and email address).
And finally, take into account the key rules for maintaining a company page, collected from a variety of manuals and materials on SMM:
Single but regular posts are much better than a dozen publications with a week's break.
Each publication should pursue a specific goal, for example, to like, follow a link, buy, write in a chat, etc. After reading, the user must perform a specific action. The more often a specific person contacts your page, the higher the probability of getting into their feed.
Think about how to create interesting advertising on Facebook. Use new content formats - video, gif, etc. Upload videos directly to Facebook, not to YouTube or Vimeo. Publish videos with subtitles in case the user watches the video without sound. You can add files to the post both at the time of publication and after the post is published.
The faster you respond to messages, the higher the probability of further dialogue between the user and the company. To get the green flag Online , the company needs to respond to 90% of messages. Then it will be recognized as Responding very actively . This status is given to the Tinkoff Bank chat.
Adapt the size and format of your Facebook ads for viewing on mobile devices.
Go live to discuss hot topics, hold a master class, host a meeting with an expert, talk about a new product, etc. Announce your live broadcast in advance so that users can plan their participation and connect.
Use a content plan. Prepare posts for the week ahead. Collect interesting materials in your phone notes or a Google D document
Pin your most relevant or popular post to the top of your page to help your followers focus on the information they need.
Work with comments, including negative ones. Respond clearly, quickly and politely.