Speak your customers' language and use words and phrases they use.

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Examples in practice
Ask any passerby what they notice about this street. Someone who is hungry might say that there are very few eateries, someone with a toddler might say that they drive very fast here, and someone who loves animals might remark that the dogs here are all on a leash.
When you visit an online store because you are looking for orange sneakers, you will probably not consciously see or ignore all the other results in your search.
On the team you are a fan of, you don't notice violations as much, while on the opposing team you see them (Hastorf & Cantril, 1954).
Strategic decision-making: entrepreneurs may be prone to dominican republic mobile numbers list selective perception when analyzing market trends or competitive behavior, focusing on information that supports their existing plans or beliefs.
Reviews: Entrepreneurs may selectively pay attention to positive feedback and reviews while overlooking or ignoring negative criticism, which can lead to a distorted view of their product or service.
Using selective perception to your advantage
As a business owner, you must take into account the selective perception of your potential customers:

Get to know your customers better; what do they often think about, where do their interests lie, waar googlen ze op?
Make sure information that can confirm their choice is readily available. For example, consider a review widget in the header of your website.
Make use of multiple senses, i.e. (moving) visual advertisements as well as textual ones.