Which Google systems support cross-devices?

[nusaiba127]

Cross-Device Measurement at an Advanced Level: From Facts to Action
Speaker: Jos Meerhof, Google

40% of users start their customer journey (from the stage of need formation to purchase) from mobile devices, but most often this cannot be calculated. This is what cross-device measurement is for.



AdWords and DoubleClick
Google Analytics
In Google Analytics, everything is based singapore consumer email list on the transfer of UserID at the time of authorization. That is, we can only use the data that the user shared himself (during registration, for example). In AdWords, the system is built on Google Sign-In, which in turn has many internal metrics, opportunities for targeting and extrapolation to unlogged users, plus it compares and analyzes the received data automatically.

Interesting opportunities for advertisers in AdWords:

Setting up audience remarketing and targeting active advertising to a downloadable list of email addresses (Google will automatically merge the addresses with the accounts).
Building a look-alike audience (for precise definition, it is recommended to use as large a base as possible - from 10,000 addresses).
Cross-device conversion tracking.