Give your Local SEO a refresher

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To optimize your website for voice searches, the first thing you need to do is check your Google My Business to keep your local SEO in optimal condition.

So if a person asks by voice about businesses with your address, you already have all your information updated and can move up in position once a user makes a query.

Likewise, you should keep your phone democratic donor email list number and business hours updated so that potential buyers have no doubts about what you offer.



Take care of your snippets
You need to keep an eye on your snippets as it has been proven that both Google Home and the Google Assistant read the most relevant snippets to provide answers to queries made by voice.

Although there is nothing written in stone about being careful with snippets, there are several techniques that can help you achieve the best positions with voice searches:



Provide answers to specific questions: so that you put the question with the H2 and give the answer directly in the body of your article.
Keep your answers to questions simple and concise: Google will always reward answers that are given in the form of lists in snippets, but remember to use language that is appropriate for your audience.
Make attractive headlines: everything on your page must be optimized, from your title to your meta descriptions and the more attractive and humorous your title is, the better.


Keep in mind that voice searches are more conversational than anything else. Try to provide answers this way as well.



Use natural and long-tail language
When using a computer or mobile phone to make a query, users use short phrases to save physical effort, but with voice searches this changes a little and queries are more conversational.

Artificial Intelligence has enabled Google to learn more and more about searches with each conversation it has with users.

The way you type through search engines is very different from how you speak, because you can write “restaurants in Buenos Aires” but you will probably perform the search by voice saying “What are the most luxurious restaurants in Buenos Aires?”.

That is why it is recommended that you use natural language on your website and make use of long-tail keywords so that search engines can match your content with what your target customers are looking for.

It is also advisable to use tools such as Answer the Public to find out what questions your target customer might ask.

Before writing your content, think about your Buyer Personas and how they would ask questions about your business, services and products.



Don't neglect your website's loading speed
You must remember that most of your users perform voice searches using their mobile devices and probably require immediacy in their queries because they are on the move.

So AMP pages are the best solution to this, as they will make your page load four times faster than any other. This lightning fast, defined by Google itself, will only show the most essential first so that your users do not waste time.

90% of page bounces are due to slow website loading times, and you can't let that happen when doing voice searches.

It goes without saying that your page should be mobile friendly, but it is also worth recommending that you make your page as fast as possible for the benefit of your users and their experience with your brand on the Internet.



Make use of the inverted pyramid formula
You need to make Google notice the amount of answers you provide with your site and in the most natural way possible, so it is necessary that you use the inverted pyramid formula in your content.



Start with information that directly answers the questions your users are asking.
Add more details to complement the answers given and don't forget the images and audiovisual content.
It concludes with relevant examples and case studies.