Tools to Increase Sales During a Crisis

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To increase sales during a crisis, it is important to use a certain set of tools that have already proven their effectiveness. What exactly to use, everyone decides for themselves, but if they are used correctly in a complex, even in difficult times, the company's sales will never fall.

CRM Management System
To increase sales volumes, proper dj email list configuration of the CRM system is of great importance. It requires revision if:

the deadlines for completing tasks on some transactions have expired;

there are transactions for which the tasks have not been formulated;

when working, the counterparty is considered, and not each independent transaction;

there are no auxiliary methodological materials on using CRM;

the current CRM is not integrated with your website or landing page;

there are transactions that are not reflected in the system;

CRM is not integrated with your telephony and mobile phones either;

some information is entered into the database manually;

the sales funnel is not built.

If you want to increase sales during a crisis, make sure that you do not have the shortcomings listed above.

Maximizing the efficiency of your customer base
Surely you know such clients who do nothing but promise to buy something from you every month, but that's where it all ends. With such customers, the manager wastes the company's time and resources, without bringing any profit in the end and without increasing the volume of anti-crisis sales.

Example 2

Source: shutterstock.com

Here are some signs that can help you determine that deals will remain in an unfinished stage for a long time:

It is clear that a particular manager spends more time on a deal than is determined by the standard.

There is no automatic tracking of the transaction process.

When the scheduled deadline for completing a deal has passed, it is not automatically transferred to another employee.

Transactions are assigned meaningless statuses such as “promised to think about it”, “in development”, etc.

Here are some steps you can take to correct the situation:

Part ways with certain clients.

Define clear rules for conducting transactions and eliminate the use of vague statuses.

For each individual status, automatically set the time for conducting the transaction.