This is what the advanced settings field of automatic advertising campaign looks like

[nusaiba127]

Our practice of testing automatic advertising campaigns shows that the product cards promoted with their help have a very low CTR. This means that the product display area does not coincide with the place where the potential buyer is looking for it.

It is expected that the functionality of creating an automatic advertising campaign will be improved, and sellers will have the ability to record phrases and filter negative phrases. But when this switzerland consumer email list will be implemented is unknown.

However, there is already positive news on the topic: in the news about promotion from September 18, WB announced information that the automatic advertising campaign will be improved. It will be possible to set up negative phrases.

In essence, this only confirms the fact that the marketplace is moving towards a complete transition to automatic promotion campaigns.

1438-4.png
Image taken from WB advertising office
Change #3: WB clarified the principles of ranking and issuing products
According to them, the Wildberries search engine is automatically adjusted to each specific request using algorithms.

1438-5.png
As we can see, the search engine has a number of features. Source
Algorithms (formulas or their groups) that analyze a set of various factors are also used for ranking.