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What should a sales email contain?
Individual email templates differ, for example, in the layout of sections, but there are several elements that can be distinguished that appear in almost every sales email example . The first key element is an interesting, attention-grabbing title (which cannot mislead the recipient). The content of the message is meaningless if no one reads it.
The template for an email with an offer also includes space for the main content, i.e. the details of the offer. It should be presented in a clear, understandable way. It must be tailored to the recipient - optimal mailing to companies will sound different than to consumers.
It is worth using the text formatting options to make it easy to read and attractive to the eye. You can't do without a call to action (CTA). For example, a button encouraging you to take advantage of the offer.
Nowadays, sales emails are also decorated with graphic elements, which, for example, show currently discounted products or inform about a special offer. It is important that they are consistent (including in terms of color) with the branding on the website or in social media, so that the entire brand communication is consistent with each other.
Another common sight is a footer containing, for example, contact details and a button leading to a page allowing you to withdraw your consent to marketing communications.
The Purpose of Sales Emails
The very name of this category of messages indicates what the purpose of an example sales email is. In practice, however, its use is broader than one might expect. Undoubtedly, the main goal of