See how qualified leads guarantee an increase in your company's sales.
Attracting people interested in your products and services is the way to generate leads for your company and qualify them so that sales can be converted.
Along with digital marketing strategies, content reaches leads and impacts them at each stage of the purchasing process.
How to generate and capture leads.
First of all, you should know that generating leads is not the same thing as capturing leads. The former happens when your company generates relevant content and ads on paid media and search sites that will reach the public.
On the other hand, lead capture happens among a more select instagram data audience that has shown greater interest in your content. To capture this audience, use more complete materials such as:
Landing pages : These are usually form pages with data fields to be filled out by the consumer in exchange for materials with more complete information. Short forms ensure more lead conversions.
Newsletters : These are constant updates about your company that the consumer has signed up to receive. Placing a newsletter signup on your website is the best way to get lead data.
Login with Email : This is a way to capture the lead's data as soon as they enter the website. In order for them to access the content, they must fill out a simple form with their name and email.
Therefore, the best leads will be those that demonstrate the most interest in the content, products and services that your company offers, being qualified for the sales team to contact.
Using the sales funnel to attract qualified leads.
Knowing how to identify the stage of the buying journey that a potential customer is in is the main way to generate qualified leads that will convert into new customers for your company. Therefore, using the sales funnel is the tool to better visualize this path and ensure that the best leads reach your sales team.
A person who is researching a product or service, for example, is at the beginning of their purchasing journey. This consumer becomes a lead when they realize they have a problem and your company provides the solution. In the meantime, triggers such as promotions, sweepstakes, offers and rewards make them share their contact information and join your sales team's list of potential customers. From this point on, contacts become more direct through relevant marketing emails and the qualified lead is converted into a final customer.
We explain how it works, as well as how to set up a sales funnel in another blog post. Click here and see how to create one for your company.