Factors influencing the choice of strategy

[nusaiba127]

Two factors directly influence the choice of SEO strategy: the goal that you want to achieve as a result of the work, and the state of the site , the SEO modernization of which is planned.

Let's look at building an SEO strategy to achieve the most common goal of "increasing sales from the site."

If you have a commercial resource (website), then the promotion goal will probably sound similar to the example given earlier: “increase the number of requests (calls and requests via feedback forms) from resource N by 30% or x times compared to the current situation by August 2023.”

It is not possible to directly influence the conversion uk consumer email list rate of a website using SEO alone, but traffic can be influenced quite significantly.

You can calculate how many visitors you need to bring to your site to achieve your desired goal if you know:

what is the conversion rate of the site at the time it is transferred to SEO specialists;
How many applications do you want to receive?
1311-1.png

1311-2.png
Example of achieving the goal "200 applications per month from resource N by July 2023" with a checkpoint in April 2023
It remains to understand how and at whose expense we can get the required volume of traffic.

At this stage, part of your strategy is already ready, the promotion goal has been formulated and the steps to achieve it have been outlined.

But will you be able to hit the target with the existing site? Will we be able to get there with the resource we have?