Google Updates Business Profile Guidelines On Age-Restricted Products

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Google has made a slight change (one paragraph) to its Business Profile guidelines that could dramatically affect businesses selling and delivering age-restricted products such as alcohol, cannabis, and weapons.

Google Updates Service-Area Business Guidelines
Google’s latest update to its service-area business rules now requires any business selling minimum-age requirement products to have a physical storefront.

The new rules apply to businesses selling weapons, alcohol, and philippines mobile numbers list cannabis, the latter of which has seen colossal delivery demand growth since the COVID-19 pandemic.

The update will stop businesses selling these and other minimum-age requirement products from operating as a service-area business on Google.

SEJ writer Matt G. Southern picked up on the update on X, where Stefan Somborac posted:


The new guidelines
Google made the update on its Business Profile help page where it now says under the “How to use a service area on Google for service-area & hybrid businesses” section:


Google’s use of the term “Businesses associated with” could cause a gray area of confusion, but if you interpret it directly, it should mean it includes third-party delivery firms, which will have a significant effect on the growing cannabis and alcohol delivery markets.