Loyalty programs with gamification elements

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Everyone loves to play, and even more so to win, so the introduction of game mechanics into the loyalty program will arouse people’s clear interest and raise it to a new level.

Competitions are the simplest and most popular way to use such elements. But their conditions should be interesting, causing a desire to participate, and not banal, when interior designers service email list buyers will not even pay attention to them. Prepare a program so that elements of a bright show get into the usual ritual of purchasing goods.

When participating in a competition, a person must see that the prize is of sufficient value and is quite achievable, and the necessary conditions and restrictions do not raise questions. Otherwise, the competition will involve not your clients, but price hunters.

Also, don't forget to notify all branches of the company about the start of the next marketing initiative. Otherwise, the support service of the division will learn about the new product from a dissatisfied client who, without mincing words, will explain where he sees the location of your brand in the future and how he plans to interact with it.

Grubhub is a company that specializes in food delivery. It has been holding traditional contests since 2011. It's very simple: the buyer is offered to participate in a game when placing an order. The chance to get a free drink or dessert is 25%.

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Natural loyalty programs
Loyalty programs and regular customer clubs are becoming increasingly popular. But often, unscrupulous manufacturers use them to try to sell low-quality products. So it is becoming increasingly difficult to find a unique idea. Therefore, some companies have decided to go the opposite way and abandon customer motivation altogether.

Natural loyalty programs

Source: Black Salmon / shutterstock.com

This kind of creative approach will only work if the organization produces a unique product or service. And this is not about the cost or quality of the product. It is about redefining the entire industry. The customer is rewarded with an excellent product or service. Why would he need a loyalty program when he is not going to change his chosen brand anyway?


The so-called Apple fans, adherents of Apple products, do not receive any discounts or prizes, although they actively buy products of this brand. The manufacturer releases products and services to the market that fully meet the requirements of its target audience. That is why the Apple loyalty program is considered natural.