I will present my tools and structures that systematically and almost automatically lead to better content. I want to offer very specific tips and help for implementation. And I also want to keep asking questions and look at certain aspects in more detail.
Exciting, valuable, captivating, touching: “Useful” can mean a lot
I chose the adjective "useful" in the title of the initiative because it seems more pragmatic and succinct than, say, "valuable". But this does not mean pure utilitarianism, although even that would often be a great achievement. Something that captivates, that entertains, that becomes very personal, that touches can also be useful.
So it is much more than just practical. What is useful, exciting, interesting, valuable, captivating, touching: that is ultimately decided by the other person, who gets at least as much out of the attention paid as he or she put in:
I will focus on a number of different areas of my own: strategic communication, which bitcoin data forms the basis of all my work. Content marketing based on the “free principle” that I invented. Personal communication for corporate influencers and especially social CEOs.
You will find articles about this here in the "PR Doctor", in my LinkedIn profile and other social networks, in my newsletters and in the podcast. I hope to be able to use many different formats, stylistic devices and multimedia approaches to show various options in an exemplary and practical way how something like this can be implemented.
Who is there?
I hope that there will be many people who will join me in this. If many people work together and focus specifically on the benefits they can create with their content, then it should be possible to give the algorithm on LinkedIn, for example, a different spin.
So: who's joining in? I'd be delighted if you share my call and this post (and the others). If you write to me, for example via LinkedIn . And if you subscribe to my newsletter , for example . That way you'll always be the very first to hear about new posts that will hopefully be valuable and useful for you and for others.