Requirements of a Successful Digital Strategy

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1- Quality
When we talk about the quality of a digital marketing strategy , we are referring to aspects such as alignment, originality, and accuracy. A quality strategy involves:

Align strategy with company objectives.
Plan actions that can be measured in terms vp audit email database of their effectiveness.
Ensure that communication is aligned with the brand's market positioning , personality and differentiators.
Be assertive in choosing communication channels to reach the right target audience.
Be original and authentic to stand out from the competition.
One case in which this was executed masterfully was that of our client Maria Varnieri , who managed to stand out in her niche through a personalized strategy that focuses on her strengths. Here you can see behind the scenes of the method used.

2- Frequency.
In addition to quality, frequency is a crucial factor for the success of digital marketing. The idea is simple: the more a brand appears in front of the public, the more likely it is that the public will remember it. The old maxim “out of sight, out of mind” is true in both traditional and digital marketing.

A single marketing campaign, such as a single social media post or a single email blast , rarely has any effect. Successful companies have the ability to stay in the minds of consumers by repeatedly showing up in different places and times, with different messages.

Staying present means being consistent. For example, in an email marketing strategy, it is advisable to send at least one email per week. On social media, posting 3 to 7 times per week and showing ads repeatedly to the same audience are effective strategies.

People tend to trust companies and people they have seen many times before, compared to those they are new to. Simply repeated exposure increases a potential customer’s sense of trust in the brand.

Strengthening personal image was one of the strategies that helped Essência Exponencial appear on Google more than 150 thousand times .

3- Consistency
Last but not least, consistency is key to an effective marketing strategy. Therefore, all actions, messages and channels must be consistent with each other to reinforce the brand’s presence without overwhelming the consumer.

Consistency involves maintaining a standard of brand identity, language, aesthetics, and content relevance to the target audience. The more complex the strategy, the more challenging it is to maintain this consistency. Therefore, opt for a limited number of channels and messages to make it easier to maintain consistent communication.

This was one of the factors that helped this client from the dentist niche to grow on Instagram !

In short, these three pillars are fundamental to the success of any digital strategy. If a strategy is of high quality, executed frequently and maintained consistently, and if its results can be adequately measured, success is guaranteed.