The company did not resort to SEO only because direct advertising paid off faster

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Long-term effect.
Optimization work has been stopped, but the target traffic and site visibility in search results continue to grow. This is due to the inertia of search engines. There is nothing like this in paid channels, where advertising disappears from the target audience's field of view immediately after payment stops.

During changes, it is critical to predict the stability of demand. For example, the surge in interest in sugar in March 2022 quickly died down. The screenshot shows the dynamics of the query "buy sugar" in Yandex.Wordstat.


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The screenshot shows the dynamics of the query “buy sugar” in Yandex.Wordstat.



But the increased demand for spare parts for foreign cars is clearly a long-term trend.


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See the dynamics of the query "buy foreign car parts".



Despite inertia, search engines in highly competitive uruguay consumer email list niches can change their results quite quickly. The site e-katalog.ru, which was in the top 10 search results along with Ozon, Wildberries, M.Video, closed on March 3, 2022 and dropped to the hundredth positions in a couple of weeks. The place of e-katalog in the segment of large household appliances was taken by Holodilnik.ru, Technopark, SberMegaMarket.

Inertia will continue to occur, but it is better not to abandon SEO. Stopping promotion today may result in a loss of positions in search results in the future.