Attracted unformed demand

[nusaiba127]

The task. To attract unformed demand — potential buyers who are looking for an answer to the question: "Use siding or other finishing materials?"
What we did. The specialists analyzed competitors and spied an idea: to create an information portal on siding and facade materials.

The portal was supposed to attract the most promising segment for the company - representatives of the middle class who are interested in facade cladding.

The portal has collected information that inclines towards choosing Russian siding. On it, users receive consultations, learn about the types of siding, its characteristics and installation conditions.

This audience gets to the company's website through uruguay consumer email list the "Where to Buy" section:

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Visitors come to the portal, including in response to requests from competitors:

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For the information resource, we have developed a separate promotion plan using:

SEO,
content marketing,
contextual advertising,
website modernization.