Maintaining communication with the client

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Inbound marketing methods work only if you can provide the user with the necessary and interesting content. Do not forget also that a client who has made the first purchase, with the right approach, can return more than once. Companies that actively work with such contacts get not only regular customers in their database, but also loyal promoters. This is the main advantage of constant interaction with the client.

To retain customers, you can use the following marketing tools:

Conducting user surveys . The most international mailing list reliable method to find out the consumer's opinion is to ask them directly. Use questionnaires and various surveys to make sure that customers are satisfied with your work.

Changing calls to action : Catchy and motivating phrases can change depending on the target audience subgroup.

Useful content . Think about your customers' pain points, problems, and goals. Accordingly, create thematic content on your site that will meet the needs of your users. Perhaps, after analyzing the target audience, you will decide to add new categories of goods or services.

Monitoring social media activity . Analyze your audience's activity on social media. Track likes, comments, and requests. This way, you can understand what kind of content your customers would like to see.

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What to Do to Improve Inbound Marketing Efficiency: A Step-by-Step Guide
As with any business, the foundation of inbound marketing is a step-by-step action plan. It is important to understand the current situation in relation to the plan and the overall scope of work.

Step 1. Analyze the strengths and weaknesses of your business and determine your marketing tools accordingly

The basis of inbound marketing is high-quality, thematic content. The easiest way to post it is on the company blog. This work should become regular, and here's why:

the emergence of new content is well received by users;

A blog is a great platform for SEO optimization;

additional opportunity to collect subscribers' contact information.

A great solution for a blog is to have a feedback button. It is important for people to be able to share their opinion, ask for expert advice, or argue with authors or other users. Such actions only enliven the site and increase sales.

Step 2. Analyze what your target audience needs

The main sign of quality content on the site is feedback from visitors. Articles should provide answers to customer questions and touch on topics that are important to your audience. You can create a publication plan based on a list of user search queries. The easiest way to view such key phrases is through Yandex.Wordstat or the corresponding service from Google. When you collect the semantic core, you will receive a list of topics that are important to your audience. With this information, you will be able to publish informative and interesting articles, thereby attracting the attention of the target group of visitors.

Another method of testing the audience is to collect information from customer service and sales managers. Based on the questions that clients ask them, you can create a full-fledged content plan.

Step 3: Create a content plan

The list of topics is defined — now you need to understand which posts in which social networks and at what time will be published. This is called a content plan. The optimal horizon for such planning is 1 month. Based on this document, you can distribute the work among those who are engaged in interaction within the framework of inbound marketing. Remember that the golden rule of successful content is regularity. Users should not forget about your posts for a long time.

Step 4: Create content that is interesting and useful to your audience

To convert a regular reader into a potential client, it is important to work on the content again. To do this, answer the following questions: