Check the status of backlinks (current and new).
Check how users/visitors access web pages.
Check user behavior on the website to ensure that all users can access the content they are interested in in as few clicks as possible.
Define and check the latest keywords used by visitors.
Define structure and content.
Check the performance of web pages, the speed of the website is very important.
How do you rate the help that different tools provide you when it comes to making your daily work easier?
To achieve your goals faster and have better results than your competitors, I recommend using SEO tools.
How do you think the SEO profile has evolved in recent years?
I think that about 10 years ago when people talked about SEO it was like a mysterious job that only people who were dedicated to it understood, but today I think that everyone understands what SEO is and knows what needs to be done to position a page.
And if someone wants to start positioning their blog/website/store, they only have to search on the Internet to find articles and recommendations on how to do it.
Regarding the profile, before it was expected that an SEO would do all the On Page and Off Page work which today is divided into:
Technical SEO.
Content SEO.
Strategic SEO.
I think that today organizations that need a strong online presence know that they must have one or more people on their team who are dedicated to online positioning tasks.
What organizational recommendations would you give to number code philippines professionals just starting out and what mistakes should they avoid?
As organizational recommendations I would highlight:
The importance of having the right profiles for each website (blog, store, news, travel, etc.).
Study and know your competitors very well.
Always QUALITY content over quantity content. It is better to have one long article providing information/data on the subject at hand than to divide this article into 2-3 shorter ones to appear to be published more.
Organic traffic matters a lot, so always check the evolution of keywords and new trends.
As for mistakes to avoid:
Something very typical that was done before, very short content, with little information provided to users. This type of content was used to give the impression that the page was updating very quickly, but the only thing it actually did was send the user who was looking for information to another web page.
Avoid purchased backlinks, they only lead to penalties.
Ana Belen Leino
Ana Belen Leino
Head of SEO at Valor de Ley