It is impossible to forget that the user experience of an e-commerce includes a series of very important elements for the success of purchases . Think about the cart and the various payment steps: do they work?
Is everything easy to use? There are all the elements that facilitate the purchasing process such as the speed of response of the elements, the microcopy that helps to understand what is done on the card.
Navigation menu
A separate discussion, compared to the user italy business email list experience, must be made for the element present in all web pages: the menu that allows users to navigate the site. And that shows Google the path you have designed for your audience. Let's start with a detail (which is not a detail): the mega-menu. Is it really necessary? Do people need this very invasive element to move around?
mega menu ecommerce
be made regarding the labels used as anchor text : do people immediately understand which resource you are reaching? Remember Steve Krug's motto: don't make me think. Not even when I have to click a button or a label in the main navigation menu.
Details that make the difference: before publishing an ecommerce make sure that all the links work, the pages are clearly visible from all mobile devices and from every browser in circulation. Don't be caught unprepared, the mobile must always be at the heart of your attentions as a user experience addict!
Duplicate content
Never publish an e-commerce if you have not first checked for duplicate content. Even in these steps, Mountain View gives us clear indications on how to proceed in the specific case:
If your site has a single page accessible from multiple URLs, or multiple pages with similar content (for example, a page with a mobile version and a desktop version), Google sees it as if there are duplicate versions of the same page.