You can also enter your domain, keyword, or a URL into SEMrush’s free australian email leads Competitive Data tool. I have found this works really well for your broader primary keywords, but if you pop in a long tail term you might find there isn’t enough data. For the term "easy site audit" above, we’re not getting any results. That’s OK — you can go back to manual searches. But for a broader term like "site audit?" Whoa! Look at that great data! This tool gives you quick and easy insight into your niche, helping you find related keywords to pop back into the tool or into Google so you can uncover more competitors through the organic search results tab.
’re on a roll! You can also find out even more about your potential competitor by popping their URL into Moz Content. You can run 5 content searches, 25 pages for a site, and 10 results per search on our Freemium plan. I’ve entered "site audit" to see what articles and sites are performing well for this keyword. Now we’ve also turned up results from some other sites, including searchenginejournal.com So I’ll also run a search for site:searchenginejournal.