Telegram has an inactive audience

[bartubjot@neko2.net]

Reality : Telegram has 60.6 million daily users in Russia, and this number is growing (according to Mediascope data for March 2024). Users actively respond to advertisements, “banner blindness” is not developed, and conversions into subscribers or actions are at a high level.

What tools help increase audience activity:


Using custom and animated emoji in ads.
Avatars and clickability of the entire ad.

Audience reaction to emojis and avatars according architects email database to Magnetto.pro data for March – April 2024

Reactions to emojis and avatars

Myth 3: Telegram Ads has a “raw” advertising account
Reality : At the moment, the Telegram Ads advertising account is in the process of formation. It is concise, simple and clear. At the same time, the platform team regularly monitors the needs of advertisers and adds new functionality.

Telegram Ads Advertising Account Features

Targeting:


by topics, channels,
by interests (they can overlap),
by channel audience,
by geo,
by device type and language,
There is also the possibility of regulating impressions by quantity and time.

Telegram Ads Updates Over the Last Six Months


Ad marking.
Reduction of CPM to € 1.5, for news channels – to € 0.75.
Daily limit on ads.
Planning advertising campaigns according to schedule.
Avatars and custom/animated emojis.
Exclude impressions in political channels for Target Users.
Indicators: CTR, CPC.
Color personalization of advertising depending on the channel color.
The advertisement has become fully clickable.
Invitation links like

The following names are available for the button on the ad


Open Website / Follow the link.
Subscribe / Subscribe.
Leave a Request / Leave a request.
Read / Read.
Learn More / Read more.
Open / Open.
Play / Play.
Try / Try.
View / Watch.
Sign Up / Subscribe.
Buy / Buy.
Order / Order.

At the same time, it is possible to connect external services that expand the functionality of the original account. For example, the free Gravity Ads plugin. It allows you to manage campaigns in bulk and add channels, displays advanced statistics and provides access to table management.

Myth 4: Ineffective ad format
Reality : The ad format in Telegram is a mini-post of up to 160 characters. The ad includes text, a call-to-action button, and you can optionally add emoji (including custom or animated ones) and avatars.

The ads are published in thematic channels (or competitors’ channels), they are displayed at the end of the channel feed – that is, they look native and are not perceived as advertising.

According to Magnetto.pro, this ad format is readily accepted by users and allows you to bring in an interested audience at a low cost. Using an avatar or logo in an ad increases CTR by 10%, and using a bright font and dynamic emojis - by 35%.