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4. Check manual actions.5
If your site violates Google 's spam policies , you may receive manual action from Google.
A manual action means that your site's ranking will drop until Google reverses the action. This can be at the page level or site-wide.
Some reasons you may have received a manual action include:
Keyword stuffing
Unnatural links (both to and from your site)
Various types of spam
Thin content with little or no added value
You can check if you have received a manual action in Google Search Console.
Down in the left side menu, you will see a "Security and manual actions " section, and within this, a " Manual actions " link.
Click on it and you will be taken to a page where you will see the status.
Hopefully, you'll see a green check mark indicating that no issues have been detected.
google search console manual actions
If there is a manual action against your website, you need to fix the issues and file a reconsideration request. See Google's Manual Actions guide for more details.
For example, if you have received a manual action as a result of purchasing backlinks ("Unnatural links to your site"), you will need to get rid of those backlinks by contacting the webmasters or disavowing them .
More information :
Essential expert tips to fix and avoid Google penalties
5. Check for mobile compatibility issues.6
We live in a mobile-first world, and if your site isn't mobile-friendly, chances are you're not prioritizing user experience.