The strategy does not connect the sales department, CRM and telephony

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7. Strategy is made by a lone superman

To develop a strategy, you need a team of several specialists. One person cannot work well with all promotion channels, design websites, understand web analytics and automation.

8.

The absence of these services in the company is a problem. And if they exist and are not connected, we lose end-to-end reporting and do not understand the effectiveness of Internet marketing:

we don't know the return on marketing investment;
we don’t understand the full cost of the client;
we do not consider the lifetime value of a customer;
We do not manage the customer's journey germany consumer email list "before", "during" and "after the purchase".
9. Lack of a clear implementation plan

Sometimes the work plan is written in general terms. It happens that this document is not created. As a result:

There is no understanding of which tool and in what sequence to connect.
It is unclear how to link the work of the instruments together.
It is impossible to plan the budget correctly.
Reporting is reduced to quarterly or, at best, monthly reporting with a banal comparison of the plan and the result according to KPI.
It is impossible to understand trends and growth areas, as well as to make checkpoints in the middle of the work process.
Developing a strategy is only the first stage, then implementation must follow. We do the whole range of internet marketing works for our clients.