Mulino Bianco's personalized messages
Mulino Bianco personalizes the user experience by creating messages based on the time of day the site is visited.
In the example, it gives suggestions for a snack, since it is now 4:00 p.m. Mmm, I'm hungry!
Microcopy: How Netflix Does It
Microcpy Example: Netflix Signup Page
See the microcopy used for Netflix registration : first of all, at the why choose our service top, the indication of the step, to always know at what point they are in the process. Then the reassuring call to action that also shows the human side (“We also hate bureaucracy”).
Microcopy: How Asos Does It
Asos Sign In, Micro-Text Example
Again Asos , always the registration page for the site. Meanwhile the division at the top with the question: new or just registered? The utility: log in via a Social, so you won't have other passwords to remember. The last sentence is beautiful where they reassure the user that their data will not be shared with anyone and that they will not post anything on their social networks. And the hashtag ? A masterpiece!