Many companies are reluctant to combine content. After all, the content once cost money and therefore it should continue to work for the company. However, what good is the content if it competes with other URLs and at the end of the day does not perform? Then this content is ultimately just ballast.
If we have content that cannibalizes itself because a website or online shop has grown over time, we should consider whether these URLs can be combined and thus perhaps two or three pieces of content can be combined to create a single, really good piece of content.
For example, we have created the following URLs in the past:
Even though these two URLs represent different types of interior lighting, these pages are so closely linked on a content level that they will probably compete with each other and in the end none of them will perform properly because search engines cannot judge which of the URLs is really relevant.
Essentially, we would now choose one of the three URLs and deactivate armenia mobile numbers list the other two URLs or redirect them to the leading URL via 301. Of course, companies often have technical dependencies due to the service provider and the technical solutions used, so each individual case must be examined to see how a clean solution can be achieved.
internal link strategy
The power of internal linking. There is hardly a metric that is as underestimated as internal linking. While in the past, off-page measures and hard anchor texts were used to tell search engines which keyword belongs to which URL, we now have this wonderful metric internally. Because with this we can actually tell Google that this keyword belongs explicitly to this URL.
And the internal link strategy can and should be based on a corresponding keyword/content strategy. After all, it has already been defined here which focus keyword should rank for which URL.
Tip: Specialist article Internal links
In the specialist article by our SEO expert Rebecca Rothe you will learn everything about the importance of internal links on your website!
Read article "Internal Linking"
Understand what you actually want to rank for
Companies are often – even today – unaware of what they want to rank for in search engines. It is not uncommon for people to be convinced that what worked 20 to 30 years ago must also work today. Print magazines with their fancy terms are often used as a benchmark for the World Wide Web.
However, it must be said at this point that neither the Internet nor people work like this. There are some generic terms that are part of a company's daily routine in the "real" world, but do not exist in the "virtual" world.
Real Estate Report vs. Real Estate Market / Real Estate Prices
For example, the term “real estate report” seems to be popular among real estate agents, but if we look at the corresponding search volume, we find that just 30 people per month search for this term. The appropriate terms would be real estate market or real estate prices, where we are talking - without long-tail keywords - of a search volume of 10,800 and 68,100 visitors per month respectively ( as of 2023 ).