Many companies have developed mission statements, but how well these are accepted and internalized is not determined by their graphic presentation on posters for the boardroom. It is determined by the lived corporate culture.
If strategy and mission statement are completely missing, then it is left to the individual and to chance whether a feeling of togetherness emerges.
5. Flexible structures
Where many personal brands work together, binding agreements are needed, as well as good organization of collaboration, content development and internal and external communication. Certain viber data fundamental questions must be clarified in every company, given the fact that today every single employee represents an interface to the public.
Conditions in the digital world are changing so quickly that larger organisms can only survive in the long term if there is a constructive exchange. This includes flexible structures with the appropriate tools that are accessible and easy to use for everyone.
6. Helpful guidelines
In order for everyone involved to feel safe and have orientation, both in social networks and in direct contact, they need common guidelines. A common strategy that is clear and understandable for everyone involved also includes social media guidelines. Ideally, these reflect an established best practice. Many companies still do not have such guidelines. Where they do exist, in many cases they only contain the same basic recommendations that are generally already clear to anyone with a reasonable level of media literacy. They usually do not protect against common mistakes because they are rarely read and even more rarely internalized.
Non-disclosure agreements in employment contracts, language regulations, codes of conduct: all of these have always existed in companies. However, it is not equally easy for everyone to transfer such binding agreements to the digital world. However, many employees need much less guidance in some areas than is sometimes assumed - in others, however, awareness needs to be raised and assistance provided.