Three business models to launch your idea to the market

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If there is one thing that any entrepreneur knows for sure, it is that having a good idea together with a good business plan exponentially increases the chances of your project being a success . To achieve this, you have to properly plan all the details of the business: what is going to be offered to the market, the cost structure, how income is going to be generated and how sales are going to be made.

Depending on these objectives, different business models can be formulated that will make your company a success. Do you want to know three optimal models? Well, pay attention because we will show them to you below!

Three business models to launch your idea to the market
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Longtail
It is one of the most innovative and the Internet has been its main driving force. Its objective is to achieve a large volume of small sales through a wide range of products . It emerged in 2004 and has become the favourite for sectors such as e-commerce. A very clear example is Amazon, a platform that has a wide catalogue and manages to obtain its income thanks to the sales of third-party products.

Freemium
If you are thinking of offering a service over the internet, choosing this colombia number data type of business will considerably increase your chances of getting clients. The goal is to offer most of the services for free and if the client wants to get all of them, they will have to pay. This is a widely used form of business, as practically all the main platforms and Apps such as Spotify, Linkedin and Dropbox have already implemented it.

Bait and hook
This is one of the oldest. Its mechanism is simple and very productive in the long term. At first you must offer a basic and inexpensive product – bait – at an affordable price, risking initially obtaining a lower profit than expected. Once they have bought it, your strong selling point will be focused on offering complementary products, replacements or related services – bait – to achieve loyalty. This happens, for example, with the sale of printers, these act as bait and ink cartridges as bait.

Implementing an appropriate business model will make your strategy much more effective and ensure that it is a complete success.