The differences between Amazon SEO and Google SEO

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Amazon is now in a stronger position than Google for transactional search queries (search queries with a specific purchase intention) . While Google serves all query types (navigational, transactional, informational), Amazon is the dominant search engine in the area of ​​"transactional queries". This is particularly interesting for the e-commerce sector , because this query type is much closer to a transaction in the customer journey, i.e. a specific product purchase . The conversion rates for these queries are significantly higher than for information-based queries, for example, which is why they are extremely relevant for e-commerce.

Why Amazon is more important than Google in e-commerce is relatively easy to explain: Both search engines address users with different goals . While users on Google search for both information and specific products, users on Amazon do not expect any specific information or help with their questions. Searching on Amazon is exclusively focused on finding relevant products.

The monetization by both companies also differs significantly from us mobile numbers list one another. On Google, search is geared towards selling advertisements , while on Amazon everything is geared towards selling products . It is not for nothing that Amazon is often referred to as the "Google of products" . Due to these different goals of the search itself, the relevant factors that influence the ranking within the searches also differ.
The similarities between Amazon SEO and Google SEO
Despite some differences, there are many similarities when it comes to optimizing for Amazon and Google . Both search engines have the same goal: to provide their customers with the best results and to satisfy them as best as possible. One thing is clear: only satisfied customers will use the search engines in the long term and enable companies to maintain or even expand their market share.

Similar to Google, the highest positioned search results on Amazon generate the most clicks. The ranking of the search results on both search engines is based on an algorithm , which in turn uses numerous ranking factors to provide users with the best possible result for their search query.