In addition to accelerating results and improving segmentation, there are several positive points that PPC brings to Inbound Marketing that must be taken into account:
With it, you can get a greater volume of leads that are considered qualified and that are related to the product / service being promoted.
It allows you to know which keywords convert best so that, in the long run, you can focus on them in your Inbound Marketing strategy.
Improve brand recognition throughout the entire user purchasing process.
If you want to experience the results of Inbound advertising, you need to know that there are several platforms available to you to carry out these actions.
We will start by talking about one of the giants.
Of course, Google could not be missing from this list of platforms for creating Inbound advertising.
Without a doubt, the first option that comes to mind is to use Google Adwords to appear in the first results of search engines.
Well yes, this is perhaps the best option that qatar email database free Google presents to us to do this type of paid advertising with an Inbound background.
At this point, you need to be very persuasive in the copy to attract users without falling into self-promotion, since if not, it will seem like you are making an outbound publication and we want to avoid that at least at this point.
Ask yourself what your user needs, what they search for on Google, and offer them the answer to their questions in the form of valuable paid content.
You're sure to get it right!
While it is true that it is an option out of 10, Google offers other options such as advertising within the mailing, in product sheets or locally.
Ideally, you should look at the pros and cons of each one and, above all, know where this advertising will be most effective, thinking about where your target audience falls.
Social networks
There are many social networks, but if there is one that takes the prize for the best Ads, it is Facebook.
Facebook Ads is a very complete and easy-to-use platform for advertisers to reach their target audience.
In addition to having a complete and ever-growing database of registered users on Mark Zuckerberg's social network, Facebook offers a large number of filters so you can perfectly narrow down your target audience and ensure that they are shown the Inbound content you want to sponsor.