When we travel, whether for work or pleasure, we look for comfortable rooms with good facilities, right? The hotel sector plays a fundamental role in a country's economy, generating billions in revenue. This means that investment in technology in hotels also has a prominent position in the sector.
This is an increasingly necessary concern for the area. After all, digital transformation has already reached hotels even before the COVID-19 pandemic. The sixth edition of the Channels and Distribution Survey , by the Brazilian Hotel Operators Forum (FOHB), indicates that almost half of reservations (48%) are already made digitally.
Given this, have you ever stopped and thought about the colombia phone number data amount of information guests provide to these companies? Whether directly, at check-in , or indirectly, by booking with a travel agency, we enter and leave our rooms without worrying about the digital data left behind.
These are registrations at the time of check-in , financial documents at the time of check-out , as well as data transmitted on Wi-Fi networks in rooms and common areas. This sector is one of those that uses the most information from its customers to guarantee better personalized products and services.
Therefore, in a world where concern for personal data is the basis of citizenship, with the creation of laws to regulate its use, it is the duty of hotels to ensure that their customers' information is protected and used for a single purpose: to guarantee the greatest comfort during their stay at the hotel.
Why invest in technology in hotels?
We explained that the hotel industry handles a large amount of personal data in its services. This requires companies to pay extra attention and care to their information technology team. After all, we are talking about a very important asset in the business strategy.
The use of technology in hotels must preserve the integrity of guest data (and the operation itself) in the face of increasingly intensive cybercriminal activity. Knowing the value that this information has, both financially and symbolically, they seek out breaches in the establishment's digital security.
Furthermore, the emergence of technology laws and regulations requires companies that handle data (whether in collection, storage or processing) to adapt to good practices. In Brazil, the General Data Protection Law (LGPD) came into effect in September 2020 and directly impacts the hotel sector.
Five information security measures for hotels
The care that technology in hotels requires mainly involves controlling Wi-Fi networks, managing employee and guest access to different systems and layers of data protection. Check out the best measures:
1 – Wi-Fi network management
There are specific networks in rooms, common areas (such as restaurants) and even one specifically for business operations. Therefore, it is necessary to manage them appropriately, especially with a solution capable of performing this task in a practical, fast and efficient way, anticipating possible risks and monitoring traffic performance.
2 – Access control
Lack of care with employee logins and logouts , weak and/or shared passwords, lack of two-factor authentication, inactive accounts and improper access to different resources are all factors exploited by cybercriminals. The alternative is to combine a strict information accessibility policy, with tools that identify who is trying to access each system.
3 – Data protection
No, we’re not talking about antivirus software – it’s a good feature, but its strategy is complementary. Here, it’s necessary to implement a technology solution in hotels that can provide multiple layers of security to digital assets, scanning the entire system for potential flaws.