How else to make a longread high-quality and effective

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longread tricks

Portrait of the target audience (TA)

Create a short description of the readers who will definitely benefit from the longread. Thanks to this, your target audience will read the longread to the end.

For example, the article talks about how a newbie in the freelance field can make money, and the first thing the author does is identify the target audience and divide it into those who will professors edu email addresses work and investors.

Testing readers

If the longread is aimed at teaching users something, you can arrange a test for them to find out how well they have learned the material. This can be done in the form of a test that should be given before and after the article. This will help the target audience to identify the growth of their knowledge.

Example: in an article about how to figure out whether scammers are writing to you or not, they first tell you the methods, and at the end they give you the opportunity to try them out in practice.

Example: in a longread about writing a competent resume in English, you can test the reader's ability to compose the Profile section. The author should not only give answers, but also explain the pros and cons of each option.

17 longread tricks

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Conduct a comparison of costs and results

If the topic of the longread is what justifies the prices of goods or services, you can add a vivid comparison of the amount of investment and the value of the result obtained for this amount. When a person clearly sees what he will buy for his money, it is easier for him to decide to buy.

For example, in the text about the relationship between investments and the results of working with reputation agencies, the user is shown that 200 rubles for a review is a trifle compared to how the company’s reputation will increase thanks to this.

Online calculator

A very effective solution for a longread is to use a topic with calculations: these can be marketing products or getting a first-grader ready for school. Users are given the opportunity to independently select the positions that suit them and determine the cost.

First about myself

This does not mean that you are selfish, but it serves as a very effective tool for establishing contact with the reader. The method lets the person know that you know what situation he is in, because you were once in a similar situation. The user will definitely be interested in the longread - he will want to know how it all ended.

Fictional character

This technique can help the reader see the situation more clearly. Write a story about a fictitious person and their difficult life in the third person. For example, place the character in a situation that is definitely familiar to your target audience - this will make them delve deeper into the text and arouse interest in finding solutions to their problem.