When writing an article, it is necessary to use a moderate number of keywords. Of course, they should not be in every sentence. It is not always necessary to strive for the accuracy of occurrences. In addition, it is necessary to evenly distribute different keywords in the text: maximum once per paragraph. It is important to remember - the article must be readable and correctly written .
Often, a key phrase looks like a set of words and is difficult to fit into the text organically. For example, "Buy a sofa Saratov cheap." In this case, it makes sense to break it down into lemmas - individual words in their initial form, for which there are no restrictions on occurrences (at least once). Moreover, you should not count their number: keywords and lemmas should be fit organically, the robot will still take into account the occurrences when calculating the overall relevance. A competent text will pass the search engine's check, which will not regard it as over-optimized, and the user will find it convenient to read such material.
Meta tags
Setting a tag is a way of additional interaction with search engines and the audience. Tagging is mainly used in social networks and on some large platforms with a large number of users. Tag is a apparel company database word or phrase associated with the content of the material. Tags and meta tags are different things, the latter are used in SEO articles.
With their help, crawlers receive technical information about the site. Before setting tags, you need to collect a semantic core and promote the site pages. Sometimes they are used for low-frequency queries and web resources that need to rise just a couple of lines to enter the top.
Meta tags
Title. The main meta tag in SEO copywriting. It is displayed as a heading in the browser. The title includes the main queries on the topic. Its volume is 70-140 characters. For our material, the title will be: “What is an SEO article and SEO copywriting - how to write SEO texts correctly, analyze them for rewriting, nausea, uniqueness and spam.”
Description. This is a meta description of the page, from 140 to 320 characters. Its content should be clear, concise, and useful. It is important to avoid over-optimization of the description. Spamming will lead to sanctions in the form of excluding the page from the search. At the same time, the keys in the description must be present. An example of a description for this text: “What is SEO copywriting and an SEO-optimized article - examples. How to increase the uniqueness of an SEO text yourself, analyze it and write SEO articles correctly. How to write SEO texts and SEO articles for a website, where you can order them and what it is - spamming, rewriting, academic nausea, water and LSI copywriting.”
Keywords . This is a meta tag that includes a list of keywords on the topic of the article. Today it is almost never used and is considered obsolete.