Main elements of the website interface

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Next we will talk about the use of functional elements of the site interface, which is important when preparing content.

Home page
It is the first component in the structure of the site interface that the user encounters. Here, a person needs a few seconds to understand whether he is ready to continue interacting with the resource or wants to close the tab. Therefore, this block should set him up to stay and either study the information or move on to the target action. The key components of this page are:

Headline – this role is often played by the art director email list name of a group of products displayed on the site, a slogan, or a motivating phrase.

The button is a target action that can be placed on the cover. This will help people who were looking for you or have already been on the site to immediately place an order or learn about promotions.

Background image – photo, video, illustration, color, gradient. With the help of such an element, you can create a certain atmosphere or show the visitor what he will receive from the company.

Main elements of the website interface

When designing a website interface, you don't need to use all the components; often, just a picture is enough on the main screen.

Menu, navigation
If these elements are extremely clear, it is easier for a person to find the necessary information. For this purpose, the following are used:

Clickable logo . Clicking on it opens the beginning of the main page - thus the "Home" block is not needed in the menu.

Header, or site header . It can contain a menu, contacts, a search field, language selection, city. Here, the directions that play a key role for the company should be presented, such as "Delivery" and "Return".

Active item . Allows a person to understand which section of the portal is open. To highlight, you can change the color, underline or cross out the item, make it more saturated, more transparent.

The "Back to top" button takes you to the top of the page, eliminating the need for the visitor to scroll down manually. This element may look like a word, an arrow, or have another format.

Breadcrumbs . This is the name of the path to the section where the visitor is located. Usually it looks like this: main page - section - subsection - page. This component should be introduced into the structure of the site interface if the portal has a complex organization and many sections.

Cross-linking . Try to put a block on the product page with a selection of related products “You may like”, suggest viewing other pages.

Tile navigation . Display the entire list of company offers with pictures and links. A person will be able to click on products and go to their cards.

Filters and sorting . They make it easier to find the product you need.