You will still have organic traffic from other sources if your website is penalized due to a Google algorithm update.
2. Focus on user intent
Focusing on user intent can help you create content that is more likely to appear at the top of search results. Google wants to rank websites that provide valuable content to users. By focusing on user intent, you can create content that meets your target audience’s needs and answers their questions.
3. Update content regularly
Google likes to see fresh content on websites.
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Regularly updating your content will show Google that your site is active and providing valuable content to users.
Tools and resources to track Google algorithm updates and penalties
Below are some tools and resources you can use to check for and recover from Google algorithm updates and penalties:
1. Google Search Console
Google Search Console is a free tool that gives you insight into your site's performance in search results. It can also help you identify and resolve issues that could be causing your rankings to drop.
2. SEO Software
There are several SEO software tools available that can help you monitor your site's performance in search results and identify areas you need to improve. Popular SEO software tools include Ranktracker , Semrush, Ahrefs, and Moz.
3. Blogs, books and forums in the sector
There are many industry blogs and forums to learn about Google penalties and algorithm updates.
Popular blogs and forums in the industry include Search Engine Land , Moz Blog, and SEMrush Blog. You can also dive into the latest digital marketing books that offer in-depth insights into recovering from Google penalties.