Offer proactive customer support. Schedule a reminder to check in with customers and free trial users on a regular basis over a short call, email, or text message so you can proactively solve any issues that could cause churn in the future.
Increase Cross-Selling and Upselling
By identifying upselling and cross-selling opportunities, you can solve the issues your customer possibly wasn’t even aware you could, and increase the customer lifetime value (LTV) of that customer in the process.
For example, ConvertKit offers Creator and Creator Pro plans, the latter being the higher tier with additional features like newsletter referrals, subscriber scoring, and the option to edit links in the email after sending.
By tracking which customers grow their lists quickly and show the signs they’ll need more advanced features soon, ConvertKit was able to promote Creator Pro to specifically those customers, upsell them, and increase their lifetime value.
How to Improve Your Customer Acquisition Process (and Lower CAC) - Increase Cross-Selling
Follow Up on Leads Faster
You might be doing everything right when it comes to lead generation, but you’re not taking action on those leads quickly enough.
That money you’re spending on LinkedIn ads, video cameroon telegram data production, or influencers? If you don’t have a proper lead follow-up strategy, you’re throwing that cash straight into the fire.
Make it your mission to check in with a new lead or a free trial user as quickly as you can with a:
Follow-up email
Personalized video
Phone call
Voicemail
Start with just one of these, of course—and watch your conversion rate go up (and your acquisition budget turn into ROI instead of ashes).
Pro tip: Use Close to track activity metrics at a glance: The Activity Comparison Report shows you the exact activity numbers you want to track, separated by rep. That way, you can see exactly how your reps are advancing toward achieving their goals.
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