Typical mistakes in adaptive website design

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Mistake #1: Shortening Content
Don't force your site visitors to switch to the full version, because absolutely all content that is visible on desktops should be shown on mobile devices. You wouldn't cut off a hand just because it doesn't fit into the frame of a camera lens, would you? The same goes for a site: you can't hide some part from users just because it doesn't fit into the display screen.

Make it a rule: one site – one functionality – one content, no matter what device we are talking about.

A guest visiting from a smartphone should automotive mailing list not have to puzzle over the question: is the mobile version of the site presented or an adaptive design, or does he receive the same amount of information as a visitor who opened the page from a desktop computer.

Typical mistakes in adaptive website design

Source: shutterstock.com

Mistake #2: Images are too big
While website speed is not critical for PC users, it is of fundamental importance for mobile device owners. Use the smallest size for your pages, this will help them load much faster. Review all images.

As a rule, mobile versions are satisfied with rather "light" images, the quality of which is slightly above average. If possible, divide the content based on different criteria. Tabs will help with this: the more of them, the smaller the percentage of general information will be contained there.

As a result, your site will be able to load much faster on mobile devices. And this, among other things, affects promotion. For example, Google takes this parameter into account when ranking. This means that “light” Internet resources have a better chance of appearing at the top of the search results!

Although the times of switching to the full version of the site are in the past, nevertheless, the mobile Internet can be slow. Heavy web resources load worse on mobile phones - this is true. But the problem can be solved by optimizing all images not only by weight, but also by size.

Research conducted by Strangeloop shows that more than half of users (57%) will leave a site if it takes longer than three seconds to load.