Differences between a landing page and a full-fledged website

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The landing page is the final destination of the attracted customers. Here they should find what they were looking for. There are different ways to attract people to the landing page: from social networks, through targeted advertising, from a blog. But it is not enough to invite them to another resource, it is important to offer them something worthwhile for this, for example, a unique service or product, a good discount.

In order for a person to perform a target action (order, call, leave a request, etc.), the landing page must gently push them to do so. For this, a special structure is developed in which every element is thought out. We are talking about the title, USP, design, capture forms. All these are small things separately, but together they are a huge force.

To avoid getting lost in the wilds of creating a cell phone database high-conversion landing page, we have prepared a cheat sheet article for you. Open it and start collecting elements in the constructor.

What is a landing page on a website? It is one of the parts (or the only section) of a website that users see on the Internet. They are invited to it in social networks, blogs or advertisements.

Landing pages are specialized pages that are created to motivate users to perform valuable actions for the business. Therefore, they can show only the necessary elements to focus the visitor's attention on the call to action - CTA.

The product landing page provides the user with the necessary information about the product and turns a simple website visitor into a potential customer ready to purchase the product.

Externally, a landing page on the Internet is a regular website. However, it works a little differently.

Differences between a landing page and a full-fledged website

The landing page is created to attract new users and motivate them to perform a specific action. For example, directly purchase the product, leave contact information, register or subscribe to the newsletter.

The goal of a landing page is to turn a regular user's visit to the site into a sale or an application. Immediately, and on the same platform. Therefore, the structure and design of the landing page, as well as its content, differ from the content on other sites.

2 types of landing pages
Business tasks can be different, as well as the corresponding landing pages. After all, it is the landing page itself that tells the user what action to take – from an application to a subscription.

There are several types of landing pages. Let's look at the main ones:

Selling landing page
Such landings are used on:

One-page websites, the main purpose of which is to sell a product, obtain contact information or an application.

Web resources that provide services.

Online store platforms. The landing page in this case is a product description card.