With an effective content plan (sometimes also called a “content calendar” or “editorial calendar”), you can prioritize tasks, organize the creation process, and track progress.
Knowing how to create a content plan is a key step in any content strategy.
It doesn’t matter what type of content you create (it can be images, videos, or blog posts) or what platforms you use to distribute it (like Instagram, YouTube, or your blog).
Here we show you how to create a content plan, step by step.
1. Create a Clear Content Strategy
A content strategy defines your goals, target audience, new zealand email list distribution channels, and other essential elements that guide your content marketing efforts.
A content plan, on the other hand, is a document that serves to manage the execution of this strategy.
Let's say you have an e-commerce store specializing in fitness products.
A (very simplified) content strategy would define that you are going to publish five videos each week. They will be a mix of training tutorials and product reviews.
Your content plan, on the other hand, defines that on December 3rd you are going to publish a YouTube video analyzing the best running shoes that range between 50 and 100 euros.