20 participants were selected for the study and asked to investigate certain features of the iPhone XS brand and model phone. Accordingly, the users' eye movements and subconscious movements were monitored.
When we look at the results of the armenia phone number library research, 8.6% of the participants click on the snippets, while 19.6% go to the first organic result below. When there is no snippet, 26% of the clicks are concentrated on the first result.
We would like to give you some information here: If you have a snippet, you will not appear anywhere else on the search engine results page. We will discuss this topic with you under a different heading as more detailed information comes in.
Snippets have a much higher click-through rate because they provide clearer information to users. Also, to have a snippet, you should make sure that your title is a question sentence . Because having a question sentence is an important step for your content to become a snippet.
The research showed that users who were inclined to buy directly used the "Shopping" tab in the search results. In addition, the rate of those who did not go to the Google Shopping tab and spent a lot of time in organic results is quite high.
The study was certainly not comprehensive, but it still provided key insights. Hopefully, more comprehensive research will be conducted in the future so that we can share it with you and test it together. Here are the results:
Featured snippets are extremely effective in knowledge-based search results, with approximately 33% of users unfollowing a site after receiving an answer, but two-thirds continue to follow the site, which is a significant percentage.
Although shopping-oriented people use the Google Shopping tab, organic results are much more important.
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